Mike Follett
Opinion
29 August 2023
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Lumen Research’s Mike Follett says Eaon Pritchard’s position on attention neglects its evolutionary purpose, which is to help us skilfully navigate the world in order to achieve our aims and purposes.
Opinion
18 February 2021
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Mike Follett, Managing Director, Lumen, responds to Facebook’s Ian Edwards and Harry Davison and argues that the smartest media planners are talking about ‘attention strategies’, utilising different ’shapes of attention’ provided by different media to achieve different aims.
